Is there any better way to inform a disinterested Generation Y than to inform through a cult classic movie? The Barack Obama camp have recontextualised the Rambo movie to tell the story of the last 12 months of fighting between Hilary and Barack.
Another great story telling campaign, is the History of AFL campaign that is running. A great ad and a real coup getting Bill Hunter involved.
Sunday, 20 April 2008
Baracky - Storytelling to Gen Y
Posted on 03:57 by Unknown
Posted in AFL, Barack Obama, Baracky, Bill Hunter, consumer generated content, Generation Y, Hilary Clinton, Rambo, storytelling
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